Sailing, like Formula 1, is a technological sport. Advances and innovations in this sport f very closely follow the evolution of materials and technologies. Sailing today is at a major turning point in its evolution: the emergence in recent years of carbon technologies and more recently of “foils" have attracted a new public, a public interested in speed races.
Once considered an elitist sport, sailing has experienced a media explosion in recent months. With the arrival of new means facilitating the understanding of this sport (drones, geolocation, virtual reality...) the media have been able to expand their offer to a wider audience. This unique new visibility has brought sailing to the forefront and is now driving more and more investors to turn to this communication medium.
THE MEDIA COVERAGE
of the 2017 Tour de France à la Voile
142 hoursof TV coverage in 190 countries, including France.
7,8 Million €
for the media promotion of the Tour de France à la Voile.
42 hoursof broadcasting for 81 million French viewers.